@cinatra-ai/marketing-icp-artifact

Marketing ICP

An Ideal Customer Profile — the audience a company sells into, captured as buyer persona, firmographics, pain points, triggering events, disqualifiers, and buying-process notes. The ICP is the audience layer that grounds outbound campaigns, sales conversations, and content briefs in "who are we actually selling to".

Works with

• Email Outreach agent
• Web Scrape agent

Capabilities

• Capture buyer persona, firmographics, and pain points in one document
• Ground outbound email copy in the right audience and pain points
• Brief writers, campaigners, and inbound qualifiers with a shared audience definition
• Generate a first-draft ICP through an interview in chat, with optional web-grounding